FirstRain is a business analytics platform designed for enterprise users at Fortune 500 companies.Ā FirstRain’s recent Orion releaseĀ combines and analyzes unstructured data, includingĀ internal dataĀ from the customer’s CRM and external data fromĀ social networksĀ and the global web. Using predictive data models, FirstRainĀ createsĀ predictive profiles at the individual, company, and industry level.
The FirstRain API allows developers to embed data insightsĀ into the sales and marketing pipeline.Ā These predictive insightsĀ can helpĀ generate leads,Ā qualify sales opportunities, personalize the customer experience,Ā and identifyĀ business risks related to credit, supply chain, and renewal.