Bilytica #1 BI Consulting Services in Pakistan traditional paradigm of retail marketing in stores inherently paints broadly. Promotions and signage can be aimed at a certain demographic or target market, but it is almost impossible to use traditional marketing tools. When organizations try to make specific efforts in their store marketing, they often make decisions based on the instincts of staff and management. In short, these subjective efforts are not as effective as the approaches based on data made possible by BI.
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Power BI Consulting Services in Pakistan BI data can train sales people with knowledge of purchasing history, customer buying habits, and recommend specific promotions to help sales representatives offer specific advice and recommendations at the right time. In addition, in-store interactive BI technologies can help direct customers towards a “self-service” purchase that is easy to scale but also effective in getting the information they need for the customer in a timely manner. Tools like BI Digital Experience can deliver content based on the demographics of people who walk by digital signage and screens.